Products

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

The Berkley Gulp! Alive! Marinade is an intense attractant combined with natural live bait taste. It is designed to enhance Gulp! and Gulp! Alive! ...

Gulp! Trout Dough baits create a trout feeding frenzy by rapidly dispersing scents and enticing flavor bits.

Swims and looks like it's alive! Extremely durable and long-lasting bait that releases scent, attracting fish

The Berkley PowerBait Chroma-Glow Crappie Nibbles is a glowing formulation that offers visual attraction from a long distance. A scent cloud is dis...

Get your fish with Berkley PowerBait Crappie Sparkle Nibbles. These nuggets dissolve slowly in water dispersing a scent cloud that s irresistible t...

Berkley PowerBait Cluster Egg - 25 Count packs - Fish hold 18x longer! - Enhanced flavor keeps fish from letting go - Soft and Durable for life-lik...

Proven formula makes fish hold on 18 times longer Combination of salmon and egg trout worm offers one unique bait Shape mimics “Power Mouse” rig...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley "Magnum Floating" Power Eggs. Berkley scientists have spent over 25 years perfecting the PowerBait formula! Fish love it so much they hold ...

Berkley PowerBait Trout Bait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistib...

Berkley PowerBait Trout Nuggets - Original Scent™. Great trout bait used by anglers for decades. Resembles hatchery food many trout are reared on, ...

Berkley PowerBait Turbo Dough™. Great trout bait used by anglers for decades. Moldable and easy to use, floating formula enhances dispersion of sce...

When it comes to terminal tackle we can sum up our performance in just one word: strength. Berkley components are guaranteed to handle the toughest...

Features Incredible strength for confidence and control; Shock resistant. Controlled stretch adds fighting power; Extra tough and abrasion resistan...