Products

Designed as a durable, effective finesse bait for fish that need that extra little bit of enticement. Perfect for finesse techniques like drop-shot...

Yamamoto Mermaid 7 per pack.

Use these for flipping or punching in all types of cover. With oversize claws and and built-in rattle chamber, these baits will draw strikes in hea...

This bait can be flipped, pitched and punched, rigged on a Carolina rig, Texas rig or fished on a swing head or a football head -- something that w...

This simple bait developed by Gary Yamamoto revolutionized bass fishing. Without a doubt, the most effective, most used soft plastic in the world.

Yamamoto Single Tail Grubs are an excellent small baitfish imitation for bass, walleye and countless other species. 

Yamamoto light wire spinner baits give you a tactical advantage with intense vibration and flash. A great searching bait when the fish are shallow....

3.5" Swimming Senkos. 10 per bag.

4" Swimming Senkos. 10 per bag.

5" Swimming Senkos. 10 per bag.

DESCRIPTION Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks...

DESCRIPTION A scaled-down version of the acclaimed SlingBladeZ spinnerbait, the compact 17-7 stainless LiveWire™ frame ensures maximum vibration ...

When Bassmaster Classic and Forrest Wood Cup champion--and spinnerbait aficionado--Luke Clausen set out to design a superior spinnerbait, no expe...

 This makes pulling out hooks simple fast and pain free.

 It s America s most trusted easy-to-use fishing Combo now with a larger gear ratio that lets you retrieve your lure 20% faster. Features all-metal...

  With the Zebco Rambler Spinning Combo, young anglers get a tough, yet flexible fiberglass rod and smooth, all-metal gears in a stylish combo desi...

FEATURES: 29-Inch durable fiberglass rod with a tangle-free rod tip It floats! Rod handle is designed for child-sized hands Comes with casting plug...